Cy’s Blog

Color means Business

Nov 07, 2016
Color means Business

Want to attract more attention to your business?
Cy says color creates a positive first impression.

Peole are bombarded by thousands of marketing messages every day. Use color to help your customers distinguish meaningful information from noise. One study found that ads in color are read up to 42% more often than the same ads in black and white.

Xerox found that nearly two-thirds of participants reported understanding new ideas better when they were presented in color. Color helped them find information faster, too.

The Institute for Color Research reported that 60% to 90% of initial judgments on everything from people to products are based on color because humans process color before we are even consciously aware of it.

Color is a powerful visual element and it offers a competitive advantage by helping your messages stand out and get noticed. A document with strategic color choice and placement will help to ensure that your communications attract customers old and new, delivering maximum value for your dollar.

Want to attract more attention (and more customers) to your business? We can help! At Cyan Sky Copiers, we specialize in affordable color. Call us today at 610-865-8182 to learn more about KYOCERA’s tiered color billing software. It’s built right into our equipment and it can cut your color costs by more than half!

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